P is for Purpose, Perseverance, Persistance and Passion.

Everyone needs a direction in life, a purpose.

A lot of the time the reason we’re unhappy is because we feel our lives are directionless, or have no purpose, leaving use feeling useless.

Feeling useless is one of the single most de-motivational emotions that can be experienced.

The good news is, this can be changed, within a few seconds.

Set yourself a goal.

Not any old goal but something you really want to achieve, something you have a passion for achieving.

It can be anything but for you to receive the greatest benefit from setting a goal it will help if it conforms to the well known goal setting acronym S.M.A.R.T.

Thats is:

S – Specific


The goal has to be specific.

So there is no point saying, “I’m going to be fit!” but you could say, “This time next year I will run a marathon”.


M – Measurable


The goal has to be specific so it can be measured.

That way the goal can be broken down into smaller goals.

A marathon is 26 miles long and you want to do it 12 months from now (see T for Time). This is measurable.


A – Attainable



The goal has to be attainable.

There is no point setting a goal that can be reached.

“I want to open the first McDonald’s on Mars”.

Setting a goal that’s impossible to achieve, will be, nearly as de-motivational as not having a goal. 

The goal has to be a fine line between stretching your abilities and being realistic.


R – Relevant


Is the goal relevant?

Is it something you want to achieve? If not you’ll probably lose interest in it and fail to achieve it.

T – Time


The goal has be set within a certain time frame.

So taking the marathon example from above.

You have 12 months and the maximum you need to run, whilst training for a marathon, is 20 miles.

So in 6 months time you need to completed a run of 10 miles.

3 months from now you need to be doing 5 miles.

6 weeks from now you need to be running 2.5 miles.

3 weeks from now you need to be running 1.25 miles.

By the end of the week you should have completed a run of less than half a mile and every week you have to add 0.5 miles.

When you set your goal within these SMART parameters the key to achieving it is to have persistance, perseverance and passion.


Where perseverance is concerned you must not change your goal but you will often need to change your angle of attack towards it.

You will have, what you may regards as, set backs or even failures but with the right frame of mind these are just lessons for you to regroup and readjust you trajectory, in order to hit your target bang on.

Whenever you feel despondent or discouraged and start entertaining thoughts about giving up think about these two examples of the power of persistence:


A continuous drop of water can make a hole in a stone several meteres thick just through years of dripping.


A small acorn grows into tree hundreds of feet high just by doing the same thing everyday bit by bit for years on end.  


It’s also important to have passion.



You can make the best of any situation just by having passion.

Have you ever dealt with someone who has a passion for what they’re doing?

It’s contagious isn’t it?

Some of the best sales people in the world don’t sell the product they sell you their passion for the product and it pays off.

You will be more successful in everything you do, if you can find or even contrive that passion.

Even if and in fact, especially, if you don’t enjoy your job it is so important to have passion for it.

You are more likely to get promoted or receive a glowing reference, if you attack your work with a passion and you’re more likely to enjoy it more too.

Surely the argument is, why should we do anything without passion?

It’s not so much about looking for a job you have a passion for, in the hope you’ll become a success, more that finding the passion in your job will make you successful.


It’s not what you do it’s how you do it.




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